Millions of people daily use urban-transport passes manufactured by Plastic Card company.
Today transport cards offer the most convenient and fastest fare payment method, while eliminating the need to wait in line for buying a subway token or to search for small bills to pay for a ride in above-transport. Moreover, PrePay-applications and loyalty programmes allow significant travel cost cutting.
At the same time the most important advantage of transport cards for operators implies receiving relevant and reliable information about traffic flow peak loads, available due to this instrument.
In addition, joint social programmes of the state and transport companies make it possible to use the transport cards for counting trips made by the subsidized citizens and carry out appropriate mutual settlements.
In 2015, the authorities of Lviv presented an ambitious project titled Lviv ID card. This initiative was a part of an even larger scale e-government project systematically implemented in the capital of the Western Ukraine.
Through implementation of this project, the Leopolitan Card holders gain special service terms from retail networks of the city, medical, educational and cultural institutions, as well as while paying for public utilities. In particular, they enjoy such benefits as buying medicines at lower prices and being granted substantial discounts at stores.
Today, the Leopolitan Card is a modern social bank payment ID-card, characterized by exclusive design and offering undoubted benefits for the holders.
This unique card was created by Plastic Card jointly with Oschadbank, due to which it combines features of an identification card and a full range payment instrument.
Key feature of this card is the most exact reproduction of the desired shades. Printing with solid paints most accurately rendering the desired colour shades and ensuring a much wider colour range than the standard CMYC colour model.
As the basis for illustration a work by A.Warhol was selected, who had made active use of screen print technique for author replication of his own works.
When plane and line gain motion and dimensions: colours of the mounting are used in the card design to emphasize the image graphics.
According to K.Malevich, whose work became the basis of this card graphic design, the plane and colour in action embody the supreme (Lat. - supremus) stage of the painting art development, which “breaks it free” from the real world.
One of the most salient characteristics of this card design is use of fluorescent paints. The bright and luminous effects perfectly highlight the image being graphic transcription of the work by artists M.Prymachenko who successfully applied fluorescent paints in a number of her works.
Printing on different layers of plastic as well as use of metallic layers provide for the image multidimensionality illusion rendering design of this card a kind of 3D-effect.
The dimension effect is emphasized by use of sculptural work as an illustration. An important aspect is application of the gold leafy technique reproducing the sculpture by the card’s metallic layer.